PGA TOUR and Chipotle Mexican Grill have announced a new marketing partnership, making Chipotle the 'Official Mexican Restaurant' and 'Official Burrito, Bowl, Tacos, and Quesadilla' of the PGA TOUR and PGA TOUR Champions. This exciting collaboration will bring Chipotle's delicious menu items to the forefront of the golf world, integrating its brand across the PGA TOUR's platforms.
The partnership will see Chipotle sponsor the 'Hot Streak' feature on the PGA TOUR's mobile app and website, highlighting key moments in real-time and rewarding fans with Chipotle treats through social media. This integration is a natural fit, as Chipotle's real food is already a staple in many top players' routines.
Max Homa, a six-time PGA TOUR winner and fan favorite, along with Maverick McNealy, a top 25 player in the world rankings, will continue to serve as brand ambassadors. They will be joined by fellow TOUR pro David Ford, a long-time Chipotle enthusiast. The trio will showcase their love for Chipotle, with Homa and McNealy frequently visiting local Chipotle restaurants during tournaments and Ford's recent collaboration with Chipotle on a limited-edition burrito head cover.
This partnership is part of Chipotle's 'Real Food for Real Athletes' platform, which aims to support athletes by providing proper nutrition through real food and fresh ingredients. It's a win-win situation, as the PGA TOUR gains a valuable partner, and Chipotle gets to share its delicious menu items with golf fans worldwide.
